One Sip at a Time
Redefining The Art of Celebration
At The Social Spritz, we believe that every celebration deserves more than just a drink—it deserves an experience that is elevated, intentional, and deeply memorable. Our approach to mindful mixology goes beyond the glass, curating moments that inspire connection, joy, and indulgence without compromise.
We’re redefining what it means to raise a glass, proving that celebration and wellness can exist in harmony. Our spirit-free and low-ABV cocktails are crafted with premium ingredients, botanicals, and balanced flavors—designed to bring people together, honor the occasion, and leave you feeling refreshed, present, and fully engaged in the moment.
Meet the Team
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Anniston Fees
FOUNDER & CEO
Charlotte, NCAs the visionary behind The Social Spritz, Anniston leads with a passion for mindful mixology, intentional hospitality, and elevated experiences. With a deep understanding of flavor, balance, and presentation, she has redefined what it means to celebrate—crafting zero-proof and low-ABV cocktails that are as sophisticated as they are inclusive.
With an entrepreneurial spirit and a background in tech and business innovation, Anniston has built The Social Spritz from the ground up—leveraging strategy, branding, and operational efficiency to scale a modern, experience-driven company. Her ability to blend creativity with systems-thinking allows her to turn vision into reality, creating a brand that is both highly intentional and effortlessly seamless.
Guiding the brand’s growth, creativity, and industry influence, Anniston ensures that every event and collaboration reflects The Social Spritz’s ethos of wellness, sustainability, and impeccable craft. With her expertise in curating unforgettable beverage experiences and using technology to streamline operations, she’s proving that mindful mixology isn’t just a trend—it’s the future of celebration.
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Tyra Combs
DIRECTOR ARIZONA EXPANSION
Tuscon, AZA powerhouse in sales, strategy, and execution, Tyra is the driving force behind The Social Spritz’s Arizona market. With a talent for securing partnerships, curating standout experiences, and making things happen, she ensures that every event is not only booked but flawlessly executed.
Her ability to connect with clients, understand their vision, and deliver beyond expectations makes her an invaluable part of the team. Whether she’s closing deals, building relationships, or streamlining event logistics, Tyra is all about results—bringing precision, passion, and an unstoppable work ethic to every aspect of the business.
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Karen Townley
DIRECTOR OF DC/MARYLAND/VIRGINIA EXPANSION
Herndon, VA
Why We Started
It all started with a simple truth: celebration should leave you feeling good, not depleted. Yet, so often, social gatherings revolve around drinks that don’t align with the joy we’re trying to create—where the expectation to drink overshadows the experience itself.
At The Social Spritz, we saw an opportunity to redefine the way people come together. Our passion is in crafting celebrations that are elegant, intentional, and inclusive—where every guest feels seen, valued, and fully present in the moment.
By blending wellness, artistry, and innovation, we’re transforming the way people gather, toast, and connect—one beautifully crafted, spirit-free cocktail at a time.
Celebrations That Matter
At The Social Spritz, we don’t just serve drinks—we curate experiences that honor life’s most meaningful moments. Our focus is on connection, joy, and inclusivity, creating spaces where everyone can celebrate on their own terms—without compromise.
We’re proud to be part of a cultural shift toward mindful living, proving that celebrations can be elevated, indulgent, and wellness-focused all at once. With every pour, we’re redefining what it means to raise a glass—making room for intention, balance, and a new way to toast to life’s best moments.
